About...
Within the wide field of
social disciplines, that of Public Relations constitutes
an ensemble of principles and techniques applicable
to all manner of relationships and activities, whatever
the sphere in which it is used: organisations, institutions,
persons or groups of persons which come directly
or indirectly under its influence.
The objective pursued
by Public Relations is centred on the creation of
a positive atmosphere, a climate of understanding,
sympathy and mutual trust, which in turn inspires
collaboration
For the execution of these
complex professional tasks, one’s innate abilities,
though necessary, are by themselves insufficient,
and an indispensable requirement is the assimilation
of those techniques which guarantee professional
success for all who master them. The one and only
path to professionalism is through training.
In order to evaluate the
progress made by the students of this programme,
they will be required to complete and successfully
present a final project, on a topic previously approved
by the Director of the School of Public Relations.
As a further practical
activity, in the final year of the programme, students
will also take part in CENP’s Public Relations Technical
Seminars, which reach beyond the students’ academic
environment and are led by the Director of the School
of Public Relations. These seminars deal with contemporary
topics and are commented upon by the national media
of communications for their content and professionalism. |
