Structure
FIRST YEAR
Introduction to Advertising;
General Economics; Language and Style; Introduction
to Marketing; Psychology; Sociology; English
I.
SECOND YEAR
Advertising Layout;
Structure of Advertising Media; Media Planning;
Graphic Design Techniques; Product Policy; Market
Research; Motivation Analysis; English II.
THIRD YEAR
Creativity in Advertising;
Graphic Design Aplications; Computer Applied
Graphic Design; Advertising Strategy; Audio-Visual
Expression Techniques; Sales Promotion; Merchandising;
Public Relations; English III.
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