About...
The planning and development
of advertising in all of its facets (campaigns,
copy writing, art direction, account management,
negotiating, analysing rival products and campaigns,
etc.), with the goal of increasing sales and obtaining
the greatest degree of visibility in the marketplace,
is the work of the Specialist in Advertising.
Centro Español
de Nuevas Profesiones was responsible for the introduction
of advertising studies in Spain in 1961 and since
then, in close collaboration with the advertising
sector itself, has continued to produce highly-qualified
professionals ready to move into positions with
the country’s most important advertising concerns,
in the creative as well as administrative areas
of this exciting industry. In the advancement of
its students, CENP has obtained the support and
recognition of its many professional collaborators,
assuring that the training our specialists receive
conforms rigorously to the real needs of today’s
market.
Throughout the course of
these studies, the students will participate in
group exhibitions of their work, allowing for the
presentation of their best advertising creations.
They will also be encouraged to take part in the
various competitions offered by independent companies
for the promotion of their products. Our students
are often counted among the finalists in these competitions
and have received a variety of awards.
There are three major
sectors which offer career opportunities to our
graduates: company publicity departments, advertising
agencies, and the media, each dynamic in its own
right, and the trained specialist will be able to
choose the specific area in which to exercise the
skills he or she has acquired. |
