Structure
FIRST YEAR
Introduction to Advertising;
General Economics; Statistics I; Introduction
to Marketing; Psychology; Sociology; English
I.
SECOND YEAR
Statistics II; Business
Economics; Sales; Product Policy; Market Research;
Motivation Analysis; English II.
THIRD YEAR
Price Policy; Distribution
Policy; Commercial Logistics; Sales Promotion;
Merchandising; Marketing Planning; Applied Computer
Science; International Marketing; Business Management;
Public Relations; English III.
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